The scene opens upon two beautiful women, sitting in the front of a high-business office. They’re clearly secretaries and, if you listen close enough, you can hear a man complaining in the main office; complaining about not being able to pitch coffee as sexy. The camera pans back to the two women who are clearly dressed in a style reminiscent of the 1950s. They smirk at one another, stand up and move over to the coffee pot near the businessman. The camera closes in one of the secretaries; the brunette one, as she takes a drink of coffee, moans and says in a smoky voice, “Mmm…isn’t Fierce Roast Coffee delicious?” The camera then swings around to close in on the other secretary; the blonde one, as she says something equally loaded in sexual innuendo. The scene snaps to the businessman, who’s looking extremely flustered, as the two female secretaries move over to his desk. The brunette female has a container of coffee beans that she’s running the tip of her pointer finger around, very slowly. This is happening at the same time as the blonde female is leaning closer to the businessman, whispering low, “Mr. Driesdale…is everything okay, Sir?”
Welcome to the world of nonverbal communication concerning women and media.
This opening scene was an actual commercial filmed for an episode of America’s Next Top Model, filmed on March 16. In it, the women were supposed to try and “sell” the idea of Fierce Roast Coffee to Mr. Driesdale; to make coffee sexy. Now, I love Tyra Banks just as much as the next person, but I remember watching this episode thinking, “What the flaming HELL is she trying to say about women?”
Whether it’s blatant sexual innuendo or a portrayal of a weakened woman, these are, in the majority, the ways we see women in the media. They’re either pushing their breasts out or shrinking into the background; lowering their eyes in submission. Women are either retreating flowers or ravenous sex kittens. Or, rather; almost all of them are. We occasionally will have the powerful women like those exhibited in Nikita, but it’s truly amazing to think about how often women are portrayed as inferior, particularly in nonverbal language, in the media.
What’s most interesting is that research shows that women tend to interpret nonverbal language better than men. Though, you hardly see anything of the sort in the media. In some ways, I do agree that women are better at interpreting nonverbal language. If only because women are known as the “nurturers” and that just means that you’ve got to be a bit better at perception, now doesn’t it? But, again, there’s the question hanging in the air that if everyone’s so aware of women being better at interpreting nonverbal language, why are they always shown in media as either unable to handle even the simplest of body signals or sending out particular signals with their bodies that doesn’t necessarily show how perceptive they are? Well, aside from that one category.
For the second year in a row, I’ve participated in being part of AVC’s production of The Vagina Monologues. It’s with a group of truly fantastic people that we talk about women’s issues and rights and how they’re portrayed. We spend time identifying with the women Eve Ensler wrote about in several of her books. We laugh and cry and it’s these things that should be shown in media; these nonverbal cues that women truly pick up on. One cast member’s monologue sticks out to me. Or rather, one particular line from the show over the weekend: “When she gets over that, and over all of us, she will finally, perhaps even triumphantly, belong to herself.”